In recent times, thoughts of Search engine optimization are mostly centered on the “Big G” (Google). At times it seems weird figuring how the web would look like without Google. Google has become the base on which most online entrepreneurs set and achieve their marketing goals and “Googling” has become a common act carried out by millions of users around the world every blessed day. Google on its part keeps introducing mind-blowing products make life easier for web users and ensure its dominancy prevails.
Still, with its dominating Search Engine Optimization power, many are still unaware of the excellent free marketing tools Google has made available for marketers
and webmasters at no cost whatsoever. Free Marketing tools which can prove extremely valuable to any webmaster or marketer trying to promote their sites or
products online and help in making your promotions easier and much more profitable.
Some of you might be like: Heck! Free marketing tools? Mehn cut that crab, I have lots of bad experiences with Free marketing tools. Don’t get this mixed up with some other free marketing tools provided by some other company, Google’s Marketing tools might be free, but their worth is way more than any marketing tool you will see people selling out there. The truth is, Google, on making its Marketing tools available for free on the web “kinda” helps in building the Google brand name even more on the web. That’s all Google cares, staying at the peak of the web.
On a personal note, I think every webmaster should be taking advantage of
Google’s good-will and snapping up these professionally run services and marketing tools. Here’s a quick run-down of the 10 most valuablefree Google Internet marketing tools:
- Google Analytics
Perhaps the premier marketing tool offered by Google. It will prove helpful to both the marketer and the webmaster. Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffic, where it comes from and what it does once it enters your site. You can monitor up to three sites for free.
Google Analytics is extremely valuable in analyzing your marketing funnel, it tracks all the steps leading up to your sales or checkout page. Vital information for raising your conversion rate and ROI.You may be placed on a waiting list for this highly in
demand service from Google.
Google Analytics link: http://www.google.com/analytics/
- Google Sitemaps
Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. This is an XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly.
Google Sitemaps link: https://www.google.com/webmasters/sitemaps/docs/en/about.html
- Google Alerts
Want to be notified when someone or another site lists your site or mentions your name? Google Alerts is great way to monitor all your online business interests and products and keep track of all your online activities.
Google Alerts link: http://www.google.com/alerts
- Google Froogle
Guess most of you haven’t heard of this yet. Anyways, Froogle is Google’s price directory! It simply lists all the cheapest prices for different products on the web. For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site’s content for Froogle may prove to be very beneficial.
Follow Froogle or Google directions exactly on how to list or display products on your site. Froogle will spider your site and display your prices and products of thousands of targeted customers. That, as they say, is priceless.
Google Froogle link: http://froogle.google.com/
- Google Checkout
Not exactly free but for those marketers who use AdWords — for every $1 spent on AdWords you can process $10 for free. You can also place the shopping cart logo on your AdWords ad
and take advantage of the prestige and trust the Google brand name has built up. Over time marketers may find this tool to be very effective and valuable.
Google Checkout link: https://checkout.google.com/
- Google Blogger
Owning a blog has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal)
on the topic of your web site or product will bring in extra traffic and targeted customers. Blogger is a simple free blogging service that even lets you publish or post your blog files to your own web site server. Keep in mind, each blog has that all important Google Blog Search bar.
Google Blogger link: http://www.blogger.com/
- Google Toolbar
Try the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news…Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your own pages, it is even more important to know the PR of your competitor’s pages. You can use the toolbar to get the PR of each page you’re visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements.
Google Toolbar link: http://toolbar.google.com/T4/enterprise/
- Google Groups
Every marketer knows the important of having a large contact list of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal.
Google groups is another form of social and business networking that every marketer should be aware of and pursuing.
Google Groups link: http://groups.google.com/
- Google Writely
A recent addition to Google’s stable of free products. Writely is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs. One feature that may be of interest to marketers, it lets your save files in the popular download format of PDF.
Lets face it, until video takes over the web in four or five years time — the written word is still king on the net. It is the medium that markets, promotes and sells your content or products. Writely will help you write better.
Google Writely LINK http://www.writely.com
- Google AdSense
Oh! Here comes my favorite lol.. Google AdSense is the one simple way to monetize your web content. Just place the AdSense code on your site and receive a check from Google each month. For webmasters who are not really into online marketing (does such creatures exist?) AdSense can be a painless way to earn extra income from your site.
For professional marketers using the AdSense system can supply a tremendous amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay.
AdSense also has an excellent real-time tracking system you can use to keep track of all your
important web pages.
Google Adsense link: https://www.google.com/adsense/
Bonus Mention – Google Trends
Google trends is a Google program that lets you search popular trends, important for marketers searching for the latest hot product to promote. You can also break down these trends by different regions.
Google trends link: http://www.google.com/trends
The above list I’ve taken time to list down, though free, will make your internet marketing career a whole lot easier. Plus, they all can be accessed simply by signing up for ONE Gmail account. So signing up a Gmail account automatically gives you access to all these tools, though some like Adsense may require further authentication before you get fully approved.
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